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  • Writer's pictureCDL Team

Unlocking the Secrets of Facial Serums: A Guide to Proper Application

Before delving into the art of applying a face serum, it's essential to grasp the essence of what a face serum truly is. Serums, often considered the specialists of skincare, are compact powerhouses designed to deliver targeted benefits to your skin. Here's a breakdown of their key characteristics:


1. Targeted Ingredients: Serums are skincare specialists, each formulated with active ingredients that address specific skin concerns, such as acne, dullness or signs of ageing. These active ingredients are prominently featured in the serum's formula.


2. Powerful Concentrations: Think of serums as the elite players in your skincare routine. They boast higher concentrations of active ingredients compared to moisturisers or cleansers, ensuring a more potent effect on your skin.


3. Lightweight Texture: Serums distinguish themselves with their lightweight texture, in contrast to the heavier feel of creams and lotions. This characteristic enables them to penetrate the skin barrier more effectively, ensuring better absorption of the product.

In essence, serums can be viewed as concentrated doses of goodness tailored to address specific skin needs. When coupled with the right formula, a serum has the potential to tackle persistent skin conditions and unlock your best skin yet.

Top 5 Tips for Applying a Face Serum

Now that we've demystified the world of face serums, let's explore the best practices for applying these potent elixirs to maximise their effectiveness.


1. Establish Your Skincare Ritual

Skincare is a ritual, and order matters. Incorporate your serum in a "lightest to heaviest" sequence within your routine. A typical regimen might include:

  1. Facial cleanser

  2. Toners

  3. Topical medications (e.g prescribed retinoids, rosacea/eczema treatments.)

  4. Serums

  5. Eye cream

  6. Moisturiser

  7. Sunscreen

Applying your serum between cleansing and moisturising ensures optimal absorption, as thicker textures or conflicting ingredients in moisturisers may hinder the serum's penetration.


2. Take Advantage of Your Serums Lightness

A little goes a long way with serums. Unlike moisturisers, serums are potent, so a pea-sized amount is sufficient for the entire face, excluding sensitive areas. Applying too much may lead to irritation, especially with serums targeting acne or dullness.

3. Slow & Steady

Introducing a new serum requires a measured approach:

  • Patch Test: Apply a small amount on your inner arm and wait 24 hours for any adverse reactions.

  • Adjust Frequency: Start with once or twice a week for potent serums. Increase gradually if your skin tolerates it well.

  • Test Morning vs. Night: Depending on the formula, some serums work best in the morning, while others, like retinol, are more suited for nighttime application.

4. Apply with Precision

Enhance absorption by employing gentle techniques:

  • Rub Gently: Pat the serum into your face with upward circular motions to prevent skin irritation.

  • Include the Neck: Extend the application to your neck, treating it as an extension of your face in skincare.

  • Allow Absorption: Give the serum a minute to fully absorb before moving on to the next step.

5. Choose Your Serum with Care

The success of a serum lies in its ingredients. Select a serum that aligns with your skincare needs and skin type. Here are some star players for common skin concerns:

  • Anti-ageing: Retinol, peptides, ferulic acid

  • Brightening: Vitamin C, kojic acid, niacinamide

  • Antioxidants: Vitamin E, green tea extract, polyphenols

  • Exfoliation: Glycolic acid, lactic acid

  • Anti-acne: Salicylic acid, benzoyl peroxide, tea tree oil

  • Hydrating: Hyaluronic acid, ceramides, glycerin

In conclusion, the application of face serums is an art that, when mastered, can unveil the full potential of these skincare marvels. From establishing the right order in your routine to choosing the perfect serum, these tips will guide you towards a radiant and healthier complexion.

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